AI is transforming industries at full speed, and sports are no exception. Football clubs aren’t just using AI to improve player performance - they’re leveraging it for financial operations, marketing strategies, and overall club management. The biggest teams in the world are run like corporations, where every decision impacts both performance on the pitch and business success off it.

AI in Sports: more than just performance tracking

Football clubs like Manchester City and Bayern Munich use AI-powered tools to track player movements, monitor training intensity, and predict injuries before they happen. AI helps coaches make real-time strategic decisions, using data to analyse formations, player fatigue, and optimal substitutions. But AI isn’t just about the game - it’s also about the business behind it. Clubs use AI to optimise ticket pricing, forecast merchandise sales, and personalise fan engagement. AS Roma, for example, has implemented AI to improve both on-field performance and back-office efficiency, proving that technology is as crucial in the boardroom as it is on the training ground.

AI in Business: the competitive edge

Just as football teams use AI to fine-tune their strategy, businesses use AI to stay ahead in their own competitive arenas. AI-driven tools help companies streamline operations, manage meetings efficiently, and ensure that no crucial information gets lost in the daily grind. That’s where AI assistants like Ulla come in. Ulla doesn’t track sprint speeds or passing accuracy, but she does ensure that meetings run smoothly, transcriptions are accurate, and action items are never forgotten. With secure data handling, smart summaries, and seamless integration into workflows, Ulla brings order to the chaos of modern business.

Winning with AI - on and off the pitch

In football, AI helps teams win championships. In business, it ensures that companies stay efficient and competitive. Whether it's analysing player performance or keeping teams aligned in high-stakes meetings, AI is now an essential tool for success in both worlds.