Deloitte’s latest Digital Media Trends report highlights a fascinating shift - people are consuming content differently. Podcasts, live streams, and influencer-led discussions are booming, shaping the way information spreads and how audiences engage. As media consumption evolves, so does the need for efficient, accurate transcription and content management.

At Ulla, we see this transformation firsthand. Journalists, content creators, and media professionals need reliable tools to capture, organise, and reference conversations - whether it’s an exclusive interview, a panel discussion, or a spontaneous comment from an industry leader. Ulla ensures that these moments are documented, transcribed, and summarised in a way that’s both accessible and secure.

Unlike traditional note-taking, Ulla seamlessly integrates into the digital workflow. Whether a discussion happens over Zoom, Google Meet, or in-person with a recorded file, everything is stored in one place - searchable, structured, and ready for action.

As media landscapes shift, the ability to extract valuable insights from conversations will become even more crucial. And Ulla is here to make that effortless.

👉 Read the full Deloitte report here.